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I found myself contributing to the project through a series of Graphic design-based tasks. It has been “established that it is possible for consumers to build relationships with brands in a similar way to how they relate to other people” ( Japutra, 2018). So naturally our project wanted to be appropriately represented through the brand identity, to ensure that our target audience (of peers) felt a sense of community. To do this, we revised the logo, colour scheme and style guide of Scratchthat to suit. This experience was an authentic way for me to work in an industry specific manner. The Brands new chic, monochromatic identity stood for professionalism. So, throughout the project the representation of this quickly became a key performance indicator of sorts. Thankfully, this rebranding gave the brand a much-needed facelift, as we became more successful then ever. The growth that website saw in semester two, was perhaps due to this rebranding.